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[body] => [<p style="text-align: center;"><strong>THE <em>RATTLER TOUR</em> COMING </strong></p>
<p style="text-align: center;"><strong>TO KEPLER’S BOOKS <br /></strong></p>
<p style="text-align: center;"><strong><em>Dr. Edward O. Wilson, Rebecca D. Costa and Dr. Michael Merzenich</em></strong></p>
<p style="text-align: center;"><strong><em>to Appear at Town Hall Discussion About What Must be Done to</em></strong></p>
<p style="text-align: center;"><strong><em> Break Gridlock and Overcome Our Most Dangerous Threats</em></strong></p>
<p> </p>
<p><strong>MONTEREY</strong><strong>, CA<em> – </em>October 4, 2010<em> –</em></strong><em> </em>The newly launched <em>Rattler Tour</em> makes its way to Kepler’s Books in Menlo Park on October 14. This interactive town hall-style meeting provides a frank, unscripted discussion about how to break the gridlock which prevents us from solving our greatest threats: terrorism, a worldwide recession, the rapid depletion of the earth’s resources, climate change, pandemic viruses, obesity and declining education. </p>
<p>Featuring renowned naturalist and two-time Pulitzer Prize winner, Dr. Edward O. Wilson, the panel includes Rebecca D. Costa, provocative author of the newly released book, <em>The Watchman’s Rattle: Thinking Our Way Out of Extinction, </em>and Dr. Michael M. Merzenich, professor emeritus of neuroscience at UCSF and founder of Posit Science. The discussion will be moderated by best-selling author, senior journalist for US News & World Report and Stanford lecturer, Thomas Hayden.</p>
<p><em>The Rattler Tour</em> was inspired by Costa’s book, which will be released nationwide on October 12 by the Perseus Books Group. According to the author: “In earlier times, ordinary citizens volunteered as watchmen to protect communities. They patrolled neighborhoods, lighthouses and important institutions, watching for early signs of danger. The sound of the watchman’s rattle was an alarm – a call for citizens to wake from their sleep and quickly join forces against danger.”</p>
<p>Modern rattlers like Al Gore have sounded the alarm about climate change; Queen Noor about the growing dangers of nuclear proliferation; and Bill Gates about the spread of preventable disease. This innovative tour brings leading experts, thought leaders and pioneers in the fields of economics, science, education, entertainment, business and politics directly to the public for the purpose of a “no-holds-barred” discussion.</p>
<p>“No more spinning or re-packaging the facts,” Costa proclaims, “People want to hear the truth from the source, not from biased interpreters who got us into this mess.” <em>The Rattler Tour</em> gives experts a forum to engage in unscripted conversations with the public about what must be done for humankind to move forward. At present, over 50 nationwide panel discussions are planned with incoming requests for additional stops mounitng every day.</p>
<p>Dr. Edward O. Wilson echoes Costa’s sentiment, “Never has there been a time when the unification of knowledge – consilience – played so important a role in determining the future of life on earth. <em>The Rattler Tour</em> is a ‘coming together’ of engaged and concerned minds.”</p>
<p>Panelists and moderators differ for each location and organizers are quick to point out that <em>The Rattler Tour</em> has no religious, political, business or other affiliation. It begins in Silicon Valley, at Kepler’s Books, on October 14, from 7pm to 8:00pm. Admission is free and no tickets are needed. </p>
<p> </p>
<p><strong>Dr. Edward O. Wilson</strong> is widely recognized as the world’s greatest naturalist. He has been a Harvard Professor of Biology for over 40 years, is a two-time Pulitzer Prize Award-winner for his works <em>On Human Nature</em> and <em>The Ants</em>, and is considered the founding father of sociobiology, biodiversity and consilience. He was also named one of Time Magazine’s 25 most influential people in America, and is the bestselling author of the novel <em>Anthill</em>. </p>
<p><strong>Rebecca D. Costa </strong>is a sociobiologist whose unique expertise is to spot and explain emerging trends in relationship to human evolution, global markets, and new technologies. A popular speaker at thought-leader and technology conferences, as well as major universities, she is the former CEO of Silicon Valley start-up Dazai Advertising, Inc., where her clients included such innovators as Apple Computer, Hewlett-Packard, Oracle Corporation, 3M, Amdahl, Siebel Systems and General Electric.</p>
<p><strong>Dr. Michael Merzenich</strong> has been a leading pioneer in brain plasticity research for more than three decades. His work was the basis for the PBS specials “The Brain Fitness Program” and “Brain Fitness 2: Sight and Sound.” Dr. Merzenich has received the Ipsen Prize, Zülch Prize, Thomas Alva Edison Patent Award and been granted more than 50 patents for his work. He is co-founder and Chief Science Officer of Posit Science, which creates "brain training" software also based on his research.</p>
<p><strong>Thomas Hayden </strong>teaches communication and environmental sustainability at Stanford. His journalism career began at Newsweek in New York before moving to US News & World Report in Washington, DC. Hayden has also written for National Geographic, Smithsonian, USA Today and the Washington Post Book World. Hayden is coauthor of two books including the 2007 national bestseller <em>On Call in Hell</em>, about battlefield medicine in Iraq, with Navy doctor Richard Jadick.</p>
<p> </p>
<p><strong>About the Perseus Books Group </strong></p>
<p>The Perseus Books Group is an independent company whose member programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and Nation Books, and joint ventures with Weinstein Books and The Daily Beast. For more information, visit their website at <a href="http://www.perseusbooksgroup.com/">www.perseusbooksgroup.com</a>.</p>
<p><strong>About Kepler’s Books</strong></p>
<p><strong>For 54 years, Kepler's Books</strong> has been one of the nation’s premier independent bookstores, famous for its outstanding author events, knowledgeable staff, and its broad selection of books, magazines and gifts. For more information call: 650-324-4321 <a href="http://www.keplers.com/">www.keplers.com</a></p>
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[#value] => [<p style="text-align: center;"><strong>THE <em>RATTLER TOUR</em> COMING </strong></p>
<p style="text-align: center;"><strong>TO KEPLER’S BOOKS <br /></strong></p>
<p style="text-align: center;"><strong><em>Dr. Edward O. Wilson, Rebecca D. Costa and Dr. Michael Merzenich</em></strong></p>
<p style="text-align: center;"><strong><em>to Appear at Town Hall Discussion About What Must be Done to</em></strong></p>
<p style="text-align: center;"><strong><em> Break Gridlock and Overcome Our Most Dangerous Threats</em></strong></p>
<p> </p>
<p><strong>MONTEREY</strong><strong>, CA<em> – </em>October 4, 2010<em> –</em></strong><em> </em>The newly launched <em>Rattler Tour</em> makes its way to Kepler’s Books in Menlo Park on October 14. This interactive town hall-style meeting provides a frank, unscripted discussion about how to break the gridlock which prevents us from solving our greatest threats: terrorism, a worldwide recession, the rapid depletion of the earth’s resources, climate change, pandemic viruses, obesity and declining education. </p>
<p>Featuring renowned naturalist and two-time Pulitzer Prize winner, Dr. Edward O. Wilson, the panel includes Rebecca D. Costa, provocative author of the newly released book, <em>The Watchman’s Rattle: Thinking Our Way Out of Extinction, </em>and Dr. Michael M. Merzenich, professor emeritus of neuroscience at UCSF and founder of Posit Science. The discussion will be moderated by best-selling author, senior journalist for US News & World Report and Stanford lecturer, Thomas Hayden.</p>
<p><em>The Rattler Tour</em> was inspired by Costa’s book, which will be released nationwide on October 12 by the Perseus Books Group. According to the author: “In earlier times, ordinary citizens volunteered as watchmen to protect communities. They patrolled neighborhoods, lighthouses and important institutions, watching for early signs of danger. The sound of the watchman’s rattle was an alarm – a call for citizens to wake from their sleep and quickly join forces against danger.”</p>
<p>Modern rattlers like Al Gore have sounded the alarm about climate change; Queen Noor about the growing dangers of nuclear proliferation; and Bill Gates about the spread of preventable disease. This innovative tour brings leading experts, thought leaders and pioneers in the fields of economics, science, education, entertainment, business and politics directly to the public for the purpose of a “no-holds-barred” discussion.</p>
<p>“No more spinning or re-packaging the facts,” Costa proclaims, “People want to hear the truth from the source, not from biased interpreters who got us into this mess.” <em>The Rattler Tour</em> gives experts a forum to engage in unscripted conversations with the public about what must be done for humankind to move forward. At present, over 50 nationwide panel discussions are planned with incoming requests for additional stops mounitng every day.</p>
<p>Dr. Edward O. Wilson echoes Costa’s sentiment, “Never has there been a time when the unification of knowledge – consilience – played so important a role in determining the future of life on earth. <em>The Rattler Tour</em> is a ‘coming together’ of engaged and concerned minds.”</p>
<p>Panelists and moderators differ for each location and organizers are quick to point out that <em>The Rattler Tour</em> has no religious, political, business or other affiliation. It begins in Silicon Valley, at Kepler’s Books, on October 14, from 7pm to 8:00pm. Admission is free and no tickets are needed. </p>
<p> </p>
<p><strong>Dr. Edward O. Wilson</strong> is widely recognized as the world’s greatest naturalist. He has been a Harvard Professor of Biology for over 40 years, is a two-time Pulitzer Prize Award-winner for his works <em>On Human Nature</em> and <em>The Ants</em>, and is considered the founding father of sociobiology, biodiversity and consilience. He was also named one of Time Magazine’s 25 most influential people in America, and is the bestselling author of the novel <em>Anthill</em>. </p>
<p><strong>Rebecca D. Costa </strong>is a sociobiologist whose unique expertise is to spot and explain emerging trends in relationship to human evolution, global markets, and new technologies. A popular speaker at thought-leader and technology conferences, as well as major universities, she is the former CEO of Silicon Valley start-up Dazai Advertising, Inc., where her clients included such innovators as Apple Computer, Hewlett-Packard, Oracle Corporation, 3M, Amdahl, Siebel Systems and General Electric.</p>
<p><strong>Dr. Michael Merzenich</strong> has been a leading pioneer in brain plasticity research for more than three decades. His work was the basis for the PBS specials “The Brain Fitness Program” and “Brain Fitness 2: Sight and Sound.” Dr. Merzenich has received the Ipsen Prize, Zülch Prize, Thomas Alva Edison Patent Award and been granted more than 50 patents for his work. He is co-founder and Chief Science Officer of Posit Science, which creates "brain training" software also based on his research.</p>
<p><strong>Thomas Hayden </strong>teaches communication and environmental sustainability at Stanford. His journalism career began at Newsweek in New York before moving to US News & World Report in Washington, DC. Hayden has also written for National Geographic, Smithsonian, USA Today and the Washington Post Book World. Hayden is coauthor of two books including the 2007 national bestseller <em>On Call in Hell</em>, about battlefield medicine in Iraq, with Navy doctor Richard Jadick.</p>
<p> </p>
<p><strong>About the Perseus Books Group </strong></p>
<p>The Perseus Books Group is an independent company whose member programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and Nation Books, and joint ventures with Weinstein Books and The Daily Beast. For more information, visit their website at <a href="http://www.perseusbooksgroup.com/">www.perseusbooksgroup.com</a>.</p>
<p><strong>About Kepler’s Books</strong></p>
<p><strong>For 54 years, Kepler's Books</strong> has been one of the nation’s premier independent bookstores, famous for its outstanding author events, knowledgeable staff, and its broad selection of books, magazines and gifts. For more information call: 650-324-4321 <a href="http://www.keplers.com/">www.keplers.com</a></p>
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<p style="text-align: center;"><strong>TO KEPLER’S BOOKS <br /></strong></p>
<p style="text-align: center;"><strong><em>Dr. Edward O. Wilson, Rebecca D. Costa and Dr. Michael Merzenich</em></strong></p>
<p style="text-align: center;"><strong><em>to Appear at Town Hall Discussion About What Must be Done to</em></strong></p>
<p style="text-align: center;"><strong><em> Break Gridlock and Overcome Our Most Dangerous Threats</em></strong></p>
<p> </p>
<p><strong>MONTEREY</strong><strong>, CA<em> – </em>October 4, 2010<em> –</em></strong><em> </em>The newly launched <em>Rattler Tour</em> makes its way to Kepler’s Books in Menlo Park on October 14. This interactive town hall-style meeting provides a frank, unscripted discussion about how to break the gridlock which prevents us from solving our greatest threats: terrorism, a worldwide recession, the rapid depletion of the earth’s resources, climate change, pandemic viruses, obesity and declining education. </p>
<p>Featuring renowned naturalist and two-time Pulitzer Prize winner, Dr. Edward O. Wilson, the panel includes Rebecca D. Costa, provocative author of the newly released book, <em>The Watchman’s Rattle: Thinking Our Way Out of Extinction, </em>and Dr. Michael M. Merzenich, professor emeritus of neuroscience at UCSF and founder of Posit Science. The discussion will be moderated by best-selling author, senior journalist for US News & World Report and Stanford lecturer, Thomas Hayden.</p>
<p><em>The Rattler Tour</em> was inspired by Costa’s book, which will be released nationwide on October 12 by the Perseus Books Group. According to the author: “In earlier times, ordinary citizens volunteered as watchmen to protect communities. They patrolled neighborhoods, lighthouses and important institutions, watching for early signs of danger. The sound of the watchman’s rattle was an alarm – a call for citizens to wake from their sleep and quickly join forces against danger.”</p>
<p>Modern rattlers like Al Gore have sounded the alarm about climate change; Queen Noor about the growing dangers of nuclear proliferation; and Bill Gates about the spread of preventable disease. This innovative tour brings leading experts, thought leaders and pioneers in the fields of economics, science, education, entertainment, business and politics directly to the public for the purpose of a “no-holds-barred” discussion.</p>
<p>“No more spinning or re-packaging the facts,” Costa proclaims, “People want to hear the truth from the source, not from biased interpreters who got us into this mess.” <em>The Rattler Tour</em> gives experts a forum to engage in unscripted conversations with the public about what must be done for humankind to move forward. At present, over 50 nationwide panel discussions are planned with incoming requests for additional stops mounitng every day.</p>
<p>Dr. Edward O. Wilson echoes Costa’s sentiment, “Never has there been a time when the unification of knowledge – consilience – played so important a role in determining the future of life on earth. <em>The Rattler Tour</em> is a ‘coming together’ of engaged and concerned minds.”</p>
<p>Panelists and moderators differ for each location and organizers are quick to point out that <em>The Rattler Tour</em> has no religious, political, business or other affiliation. It begins in Silicon Valley, at Kepler’s Books, on October 14, from 7pm to 8:00pm. Admission is free and no tickets are needed. </p>
<p> </p>
<p><strong>Dr. Edward O. Wilson</strong> is widely recognized as the world’s greatest naturalist. He has been a Harvard Professor of Biology for over 40 years, is a two-time Pulitzer Prize Award-winner for his works <em>On Human Nature</em> and <em>The Ants</em>, and is considered the founding father of sociobiology, biodiversity and consilience. He was also named one of Time Magazine’s 25 most influential people in America, and is the bestselling author of the novel <em>Anthill</em>. </p>
<p><strong>Rebecca D. Costa </strong>is a sociobiologist whose unique expertise is to spot and explain emerging trends in relationship to human evolution, global markets, and new technologies. A popular speaker at thought-leader and technology conferences, as well as major universities, she is the former CEO of Silicon Valley start-up Dazai Advertising, Inc., where her clients included such innovators as Apple Computer, Hewlett-Packard, Oracle Corporation, 3M, Amdahl, Siebel Systems and General Electric.</p>
<p><strong>Dr. Michael Merzenich</strong> has been a leading pioneer in brain plasticity research for more than three decades. His work was the basis for the PBS specials “The Brain Fitness Program” and “Brain Fitness 2: Sight and Sound.” Dr. Merzenich has received the Ipsen Prize, Zülch Prize, Thomas Alva Edison Patent Award and been granted more than 50 patents for his work. He is co-founder and Chief Science Officer of Posit Science, which creates "brain training" software also based on his research.</p>
<p><strong>Thomas Hayden </strong>teaches communication and environmental sustainability at Stanford. His journalism career began at Newsweek in New York before moving to US News & World Report in Washington, DC. Hayden has also written for National Geographic, Smithsonian, USA Today and the Washington Post Book World. Hayden is coauthor of two books including the 2007 national bestseller <em>On Call in Hell</em>, about battlefield medicine in Iraq, with Navy doctor Richard Jadick.</p>
<p> </p>
<p><strong>About the Perseus Books Group </strong></p>
<p>The Perseus Books Group is an independent company whose member programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and Nation Books, and joint ventures with Weinstein Books and The Daily Beast. For more information, visit their website at <a href="http://www.perseusbooksgroup.com/">www.perseusbooksgroup.com</a>.</p>
<p><strong>About Kepler’s Books</strong></p>
<p><strong>For 54 years, Kepler's Books</strong> has been one of the nation’s premier independent bookstores, famous for its outstanding author events, knowledgeable staff, and its broad selection of books, magazines and gifts. For more information call: 650-324-4321 <a href="http://www.keplers.com/">www.keplers.com</a></p>
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