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Book Review: The Watchman's Rattle by Rebecca D. Costa

October 2010

 

Rebecca Costa's 'The Watchman's Rattle' Gives New Hope for Those Searching for Signs of Intelligent Life On Earth. The successful extraction of 33 miners from almost half a mile under the surface of the desert of northern Chile, and finishing reading Rebecca D. Costa's "The Watchman's Rattle: One example Costa uses for personalization of blame, the second supermeme, is the demonization of the Big Three auto executives who flew in their private planes to Washington, DC in 2008, to ask Congress for billions of dollars of federal funds to restructure their businesses --- a move that has turned out to be a success, the author notes (as did Pulitzer Prize-winning auto writer Dan Neil on Bill Maher's Friday night, Oct. 15 HBO show "Real Time"). " Costa says that in the 21st century "we have not only perfected counterfeit correlation, but we have fallen under its spell. The fifth and final supermeme, extreme economics, "occurs when simple principles in business, such as risk/reward and profit/loss, become the litmus test for determining the value of people and priorities, initiatives and institutions," says Costa. Dean Kamen, the inventor of the Segway scooter, is one of the visionaries Costa cites in her chapter on extreme economics. Another example Costa cites -- in the chapter after the one on extreme economics -- is the concept of microloans, developed by Bangladeshi economist Muhammad Yunus, who won the 2006 Nobel Peace Prize for perfecting and popularizing microfinance.. Costa believes that the mounting complexity of a problem can outpace the brain's ability to absorb and address it.

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